MSC is parternering with Ogilvy Paris to help design the ideal passenger experience for the new generation of Smart Ships. Equipped with beacons, digital access points, interactive & informative screens, NFC technology and a new app, this new generation of ships enable guests to live a new cruising experience tailored to heir needs, mood and desire.

Using passenger research, data insights and behavioural science, Ogilvy designed experience maps and a content strategy to anticipate every guest's needs. Ogilvy Paris role was to ensure consistent creative execution across all channels and content production for digital channels. Our team also designed the launch campaign and new platform for this experience: MSC for me Connect. Enjoy. Just Be.